If you've been anywhere near TikTok recently, you've probably come across "Sephora kids," a phenomenon where tweens and children as young as 7 are swarming the store on the hunt for whatever trending serum, moisturizer, or highlighter they can get their hands on. As skin care takes center stage for Generation Alpha (that is, those born between the years 2010 and 2025), the retail giant is now the location of choice for play dates and scavenger hunts, with their often unruly clientele leaving behind a mess of swatches and product displays for employees to tend to. Some children who have yet to hit double digits are more familiar with ingredients like hyaluronic acid and niacinamide than thei
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