Energy Efficiency Standards Face Pushback From Consumers and Producers ...Middle East

  “The greenest energy is the energy we don’t use,” the World Economic Forum wrote in a report from the sidelines of COP27 back in 2022. The report highlighted the importance of energy efficiency as a central platform of the decarbonization movement. The problem is that energy efficiency isn’t sexy.  You can’t garner excitement about it the way that you could over a new cutting-edge energy technology, and it’s a particularly hard sell for investors. It’s hard to make money off of anti-consumerism.…

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