On- and offline, activists are urging consumers to boycott brands like Starbucks and McDonald’s over their perceived support for Israel’s ongoing military offensive in Gaza, which has killed at least 28,000 Palestinians to date. The boycotts nod to the wider Palestinian-led Boycott, Divestment, and Sanctions (BDS) movement, which seeks to mobilize international pressure on Israel to end its occupation of the Palestinian territories. [time-brightcove not-tgx=”true”] Though McDonald’s and Starbucks aren’t the only multinational companies affected by Israel’s war in Gaza, they are perhaps the most prominent—and they are feeling the heat. This month, Starbucks CEO Laxman Narasimhan t
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