The Super Bowl is one of the biggest television events in the United States every year, and keeps getting bigger. In 2024, Super Bowl LVII made history. Only the second overtime championship game ever, it delivered one of the biggest ratings in history. According to The Hollywood Reporter, the Kansas City Chiefs’ 25-22 victory over the San Francisco 49ers averaged 120 million viewers on CBS. Add in the simulcasts on Nickelodeon, Univision, Paramount+ and other digital platforms and you have a total of 123.4 million, which bests any broadcast in American history as measured by Nielsen. During this year’s Halftime S
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