Movie Theaters’ Secret Revenue Weapon: Elaborate Popcorn Merch ...Middle East

Minutes after the first trailer for his superhero pic Deadpool & Wolverine pic dropped during the Super Bowl, Ryan Reynolds tweeted about popcorn, of all things. “Wait til you see the Deadpool popcorn bucket,” he wrote. An eternal jester, he no doubt was responding in to the social media frenzy over a new Dune in-theater […]

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