Priceline enhances AI-powered travel tools with 30 cutting edge features By Investing.com ...Middle East

© Reuters NORWALK, Conn. – Priceline has announced a significant enhancement to its AI-powered travel assistant, Penny, as part of its Winter 2024 Product Release. The upgrade introduces over 30 new features to its Trip Intelligence suite, aiming to simplify and expedite the travel planning process for consumers. The company’s improvements are a response to a common consumer challenge: the extensive time spent on researching and booking travel. Priceline’s study indicates that the average consumer dedicates approximately 16 hours to trip planning. With the new AI tools, Priceline estimates that users can save nearly ten minutes per trip, a considerable reduction compared to traditiona

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