Fitness and nutrition brands are addressing the Ozempic craze. In order to ensure patients on weight loss drugs aren’t losing excessive muscle mass, companies, including Obé, Noom and Equinox, are launching strength-focused programming. According to experts, the class of drugs themselves don’t cause muscle loss but weight loss in general does. “It’s always good to do some kind of resistance training… to maintain your muscle mass,” said New York City-based board certified plastic surgeon Dr. Sharon Giese, who offers an elective weight loss program with semaglutide. “This isn’t different than any other way that anyone has lost weight in the past because the weight loss with the GL
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