Israel ran a series of 30-second ads during the NFL Super Bowl on Sunday to push their narrative of the Gaza war, as Rafah was subjected to another massacre by Israeli war planes. The ad begins by showing an NFL athlete playing with his son, then cutting to clips of Israeli hostages being held in Gaza playing with their kids before 7 October when around 250 Israelis were taken captive. The commercial was dedicated to Israeli dads being held in Gaza, ending with the hashtag "Bring all dads back home". It was part of an Israeli government campaign, overseen by the National Public Diplomacy Directorate, producing and promoting media for Israel's narrative on the Gaza war
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