You saw Usher perform at halftime, and watched the entire game from start to overtime — but did you catch the 2024 Super Bowl commercial that offered one lucky viewer a goodie bag full of luxury prizes, including $50,000 towards a home down payment, a 2024 BMW All-Electric i5, and a literal diamond gemstone? It wasn’t the hilarious Michael Cera CeraVe spot, or the new “DunKing” boy band fronted by Ben Affleck. Instead, one of the biggest talkers of the night came towards the end of the night, beginning with an extremely long promo code from Door Dash. “DoorDash’s ad, which came from Wieden+Kennedy Portland and aired in the fourth quarter, at first portrayed the code as pretty simple:
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