Ed Mintz Dies: CinemaScore Founder & Pioneer In Moviegoing Polling Was 83 ...Middle East

Ed Mintz, the founder of the motion picture industry’s tried-and-true audience polling service, CinemaScore, died at the age of 83, on Tuesday, Feb. 6. Known for its mathematical ‘Coca-Cola’ algorithm, developed by Mintz, CinemaScore, since its inception in the early 1980s, is prized by studios and exhibitors for being a domestic box office barometer for […]

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