Mark Taira YURI HASEGAWA FOR FORBES We’ve got a big one today, folks! I’m thrilled to unveil my Forbes Magazine feature on King’s Hawaiian and the family behind the rolls, the Tairas. The business—led by the founder’s son Mark Taira since 1983—is a crown jewel of the food industry, and the family’s story has become one of success and the American dream. My comprehensive profile covers what they’ve accomplished and where they’re headed. After spending time with Mark inside the family’s roll factory—where we ate hot King’s Hawaiian rolls fresh off the line—we went back to the headquarters in Torrance, California for a sit-down. I also interviewed his children and many other longtime employe
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