Taylor Swift and Travis Kelce are all anyone is talking about heading into Super Bowl weekend, but how is the pop superstar affecting the National Football League ’s bottom line as legions of ‘Swifties’ become football fans? Carrie Potter. Photo credit: Rice University Department of Sport Management. Sports finance expert Carrie Potter , an expert on the topic and lecturer in the Rice University Department of Sport Management , is available to discuss Swift’s impact on the NFL. “The Taylor Swift effect is dominating headlines this week as Super Bowl LVIII approaches,” Potter said. “Her influence has created record shattering revenues for the NFL, the Kansas City Chiefs and
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