What Is Freely? The U.K.’s Newest Streaming Service, Explained ...Middle East

This year, the U.K. is getting a brand new streaming service. The BBC, ITV, Channel 4, and Channel 5 are joining forces to bring British households Freely, a platform meant to ensure that the public will be able to maintain access to live TV and premium on-demand content for free in the age of streaming. Currently, 16 million U.K. households make use of Freeview TV, which gives people access to over 100 free channels on their TV aerial without the need to purchase a cable package from providers such as Sky and Virgin Media. Freeview TV was a response to the rise of digital television, whereas Freely is a response to the widespread use of Smart TVs and streaming apps in broadband-onl

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