Few sporting events command as much attention and excitement as the Super Bowl. Today it stands as a de facto national holiday, a rare moment when tens of millions of Americans engage in the same activity. But it wasn’t always that way. Before the rise of television, the Super Bowl was hardly a cultural phenomenon. Television democratized access to football, allowing the game to expand its reach. TIME called it the “Super Show” in 1977, comparing its cultural impact to that of electing a president or watching American astronauts walk on the moon: “Through its sophisticated and expensive techniques, television has forged a football game into the nation’s single largest shared exper
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