Hype is high for the NFL’s Super Bowl LVIII, featuring the Kansas City Chiefs and San Francisco 49ers on Feb. 11 in Las Vegas, and that includes for America’s most expensive commercials expected to reach millions of eyeballs. [time-brightcove not-tgx=”true”] It helps that Chiefs’ player Travis Kelce’s girlfriend, TIME Person of the Year Taylor Swift, has brought an economic boost and new fan base to the already lucrative franchise. Fans can expect to shell out more than $12,000 on average for a ticket to this year’s Super Bowl. With 115 million viewers watching the big game last year and even more expected this time around, advertisers are putting their best foot forward.
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