Wolff Olins x Red Thread Charlotte Sallis The year has barely begun and we’re already into a news cycle of economic challenge, wars present and to come, electioneering hype and the motherload of GAI making human beings redundant. There’s truth in all of these things, but not absolute truth. Meanwhile those of us starting up or running businesses day-to-day continue to focus on where opportunities for growth are, and less on headlines that often lack useful directional substance. While there’s clearly much to be concerned and even overwhelmed about in 2024 from a humanity, planetary and economic perspective, there is always hope, optimism and opportunity if we look hard enough. Last year
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