Transactional Marketing vs. Relationship Marketing in the Hotel Industry ...Middle East

Generating revenue is key to any business, including hotels. This is why it is very common that in the industry most hoteliers put all their effort on transactional marketing. This means the focus is mainly on short-term relations with guests, and once the transaction is done (the booking is made), the relationship ends.

Hence then, the article about transactional marketing vs relationship marketing in the hotel industry was published today ( Monday 29/01/2024 - 12:01 PM ) and is available on hospitality net ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

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