Volunteer accepts canned food donation at food drive getty A majority of consumers worldwide want the brands they support to align with their values. They prefer to engage with, work for and buy products from companies that, say, work to fight climate change and support social issues. Most companies know this and so have made it a point in recent years to become more sustainable and ethically responsible. It’s not surprising that many business leaders focus on the PR and sales benefits of making these changes. Giving back to the community can boost sales and foster a better brand reputation, and what company doesn’t want that? However, the internal benefits to you and your team can be jus
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