Netflix says WWE deal doesn’t change sports strategy: ‘Very close to our core’ ...Middle East

Netflix (NFLX) said its newly announced WWE deal doesn’t change its outlook on avoiding traditional live sports investments, at least for now. “WWE Raw is sports entertainment, which is right in the sweet spot of our sports business, which is the drama of sports,” Netflix co-CEO Ted Sarandos said on the earnings call following the company’s fourth quarter results on Tuesday. Just ahead of the earnings, Netflix and TKO Group Holdings (TKO), the parent company of WWE, announced the partnership. The agreement will bring WWE’s flagship program Raw, a live wrestling production, to the streaming service, beginning January 2025. The 10-year deal, reportedly worth $5 billion, marks Netflix’s first

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