Canada: Best Buy and Bell forge partnership for retail stores ...Middle East

The collaboration rebrands Bell’s subsidiary, The Source, as Best Buy Express. Credit: Barry Blackburn via Shutterstock. Best Buy Canada and Bell Canada have recently entered into a strategic partnership aimed at managing 165 consumer electronics retail stores across Canada. The collaboration involves rebranding The Source, a wholly owned subsidiary of Bell, to Best Buy Express. This rebranded store will offer consumer electronics from Best Buy, coupled with telecommunications services exclusively provided by Bell. The partnership is designed

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