Advertisers Ride the Brakes: Sharp Drops in TV Spending Make Media Companies Vulnerable ...Middle East

Media giants spent most of 2023 looking for signs of a turnaround in advertising spending after several years of a soft market. Despite some rosy predictions, they’re still searching.  The situation could force vulnerable companies to consider merger-and-acquisition options as the content marketplace realigns around streaming economics, which generally are not as lucrative as linear […]

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