Hilton Introduces StiR Creative Collective – A New Recipe for F&B Innovation ...Middle East

With a mission to create and deliver innovative and original food and beverage experiences, Hilton today announced the launch of StiR Creative Collective. An in-house consulting and development arm reimagining hotel food and beverage with dynamic, relevant, and commercial solutions, StiR offers unparalleled expertise in strategy, concept creation and branding to both affiliated partners and independent hospitality operations in the Americas and Europe, the Middle East, and Africa (EMEA).

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