Inside the ‘Road to AFRICON’ Roundtable: Executives From LVRN, YouTube, Beats by Dre & More Discuss the Future of African Music & Culture ...Middle East

African music has steadily been making inroads in the U.S. music market, with world music — which includes Afrobeats, K-pop and more — seeing the most growth compared to other genres according to Luminate’s 2023 year-end report that was released last week. The all-encompassing umbrella saw a 26.2% increase in U.S. on-demand audio streams, resulting in a total of 5.7 billion for the year. Throughout the 2020s, so far, heavy-hitters like Burna Boy, Wizkid and Davido have headlined stadiums, emerging superstars like Tems and CKay have earned radio smashes and skyrocketing acts like Rema and Tyla have scored Billboard Hot

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