Paramount+ Adds Branded Hubs Via Distribution Partners In India And The Philippines; Content Licensing Deals Aim To Boost Cash Flow And Reach ...Middle East

With its streaming operations facing scrutiny as 2024 gets under way, Paramount Global continues to pursue a diversified approach to distributing its flagship, Paramount+. Pam Kaufman, President and CEO, International Markets, Global Consumer Products & Experiences, and Lisa Kramer, President, International TV Licensing, elaborated on the strategy during an appearance Wednesday at NATPE Global in […]

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