Roku Touts its Strength with Young Adult Viewers as Streaming Platform Courts Madison Avenue ...Middle East

Roku is stepping up its efforts to court Madison Avenue. The company has released viewership data as a “case study” to demonstrate the strength of its streaming platform that offers a mix of aggregated channels, shows from third-party providers and a growing slate of Roku originals. Last year, Roku came out swinging during the upfront […]

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