Choice Hotels International Launches Largest Multichannel Marketing Campaign in Company History, Featuring Actor and Writer Keegan-Michael Key ...Middle East
Choice Hotels International, Inc. (NYSE: CHH) launched its newest multichannel national marketing campaign, "A Stay for Any You." The largest in Choice Hotels’ history, the campaign stars actor and writer Keegan-Michael Key in national TV and streaming TV ads and social media content. The campaign highlights some of the many reasons people travel and how with a diverse portfolio of 22 hotel brands — ranging from full-service upper upscale and upscale properties to midscale, extended stay and economy options — Choice is able to meet the needs of all travelers. The broadcast ads were co-written by Key, his partner Elle Key, and McKinney, Choice’s creative-agency-of-record. The campaign begins
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