Disney Nears Advertising Sellout In 10th Year Of College Football Playoff; Season’s Viewership Surge Precedes Expansion Of CFP Field, Negotiations For New Media Rights Deal ...Middle East

EXCLUSIVE: With the 10th edition of the College Football Playoff set to cap off a high-rated season starting on New Year’s Day, Disney says advertising inventory is nearly sold out for the semifinals and championship. “We have a lot of consistency with brands,” Deidra Maddock, VP, Sports Brand Solutions, Disney Advertising, told Deadline in an […]

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