New Delhi: Backed by a historic campaign at the Asian Games 2022, India’s sports sector has undergone a remarkable paradigm shift in 2023, achieving historic milestones and witnessing the flourishing of various sporting disciplines. With a record-breaking haul of 107 medals, India’s talented athletes showcased their excellence across diverse sporting disciplines. Notably, athletics emerged as the standout performer, constituting 20% of the total medals and portraying the nation’s dominance. Punit Balan, Chairman & Managing Director of the Punit Balan Group (PBG), shared insights on India’s sporting industry’s growth and PBG’s role in fostering diverse sports in the country. “The past year
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