Imagine a land where it’s never cold but Christmas celebrations, and the holiday music associated with them, last for months. Such is life in the Philippines, where Christmas songs are played from Sept. 1 through the holiday itself, generating good cheer — and royalties for rightsholders — for almost a full third of the year. The global pattern of Christmas music consumption is that countries with colder weather start listening to it earlier, which generally translates into more streams, according to internal data from a major label shared with Billboard. The Philippines is the giant exception. The country, which
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