The check-in experience is perennially under the microscope because first impressions are everything. When you consider the context of the guest that’s arriving – jetlagged, lower back pain from being crammed like sardines into an airplane, stressed from being in a foreign city – it makes sense to prioritize upgrading this aspect of the hotel stay, particularly when there are so many tech vendors who can help you solve the challenges of long lineups and disgruntled travelers who may not want to deal with a front desk agent.
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