Key Takeaways Shares of Google-parent Alphabet rose after a report said the company plans to reorganize its advertising business, which accounts for about 80% of its overall revenue. Alphabet is leaning on artificial intelligence to generate and place ads on Google, YouTube and its other platforms. Generative artificial intelligence can be substantially cheaper than conventional methods for both ad creators and sellers. Shares of Google-parent Alphabet (GOOGL) hit a 52-week high Wednesday following reports of an impending shake-up in its core advertising business. The Information on Tuesday reported that Sean Downey, who leads Google’s ad business in North and South America, sa
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