The Grinch Source: Universal Studios It’s human nature for a new year to bring optimism and hope. For executives, investors and employees in the entertainment and telecommunications industries, 2024 is set to disappoint. Maybe that’s too grinchy. Some things will get better. The actors’ and writers’ strikes are over. The 2024 U.S. presidential election should help boost advertising dollars as global TV ad revenue is on pace to decline 18% this year, according to media investment firm GroupM. Companies such as Warner Bros. Discovery and Disney cut thousands of jobs and dramatically slashed content costs to boost free cash flow and pay down debt. That could give investors a reason to
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