Holidays will continue to be a priority spending area for UK consumers in 2024, with many opting to cut back in other areas to “protect” their overseas trips. The latest survey of 2,000 consumers by PwC found continued “strong demand for holidays”, reflecting many of the trends seen in previous surveys throughout this year. Most people (around 70%) plan to spend the same or more on holidays next year as they did in 2023, with only 15% likely to cut holiday expenditure. Eleanor Scott, partner at Strategy&, part of the PwC network, assesses: “On balance, people expect to spend more on holidays in 2024 than they did this year, particularly among higher income and older age groups. This is
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