Are Studios Shy to Market Musicals as … Musicals? ...Middle East

The movie musical has gotten a bad rap. After showing promise at the box office a half-decade ago with original standouts like Hugh Jackman’s The Greatest Showman (which grossed $434 million globally), studios are wary of marketing musicals explicitly as such. The trailers for the Timothée Chalamet-fronted Wonka at Warners barely, if at all, hint at […]

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