Cher‘s chart-topping Christmas album marked her first-ever holiday record — and now, the legendary singer will embark on another first: a trip to the metaverse. Billboard can share exclusive first details about Cher’s four-week event on Roblox that launches today (Dec. 8) in the latest collaboration between Warner Music Group and leading metaverse game developer Gamefam. Cher will head to WMG’s music-themed Roblox world Harmony Hills, which will have its halls decked in festive decor, add new holiday-themed locations, and launch limited-time virtual merchandise inspired by some of the superstar’s most iconic looks with
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