Amazon Strikes 3-Year Streaming Ad Pact With IPG Mediabrands ...Middle East

Starting next year, major marketers such as Geico or General Mills could find themselves running commercials alongside popular Amazon programs like “The Marvelous Mrs. Maisel” or “Jack Ryan” that were previously untouched by advertising. Amazon’s ad-sales unit has struck a three-year deal with Interpublic Group’s Mediabrands, which manages and helps to invest more than $47 […]

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