Most public discourse about social media frames it as a sort of cancer on society. But what if, overall, social media – even TikTok – is actually good for the world? What if the anti-social media firebrands are just trying to distract us from what these platforms really do and why they’re so important? To understand what the people trying to vilify social media are hiding, we have to start by understanding that platforms such as TikTok, Instagram, LinkedIn and YouTube have one main goal: to keep users engaged. We can certainly debate the impacts of keeping users engaged – everything from addiction to misinformation – but the goal itself encourages an important sort of neutrality. Th
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