CVS makes major change to its prescription payment model and customers can choose from ‘transparent’ pricing options ...Middle East

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CVS has announced a major change to its prescription payment model, giving customers the ability to choose more transparent pricing options. In a recent press release, the pharmaceutical company shared its strategy for long-term growth introducing plans called CVS CostVantage and TrueCost. GettyCVS has announced new measures to provide customers with transparency when getting prescription drugs[/caption] CVS CostVantange is “a new approach that evolves the traditional pharmacy reimbursement model and brings greater transparency and simplicity to the system,” read the release. The plan will determine the drug cost and reimbursement with pharmacy benefit managers (PMBs) and payors

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