Travis Scott is one of the most successful musical artists of his generation. But in his heart of hearts, he’s really a product person. He relishes creating new things and finding new ways to express his artistic desires. It’s why he told GQ that he’s “going to Harvard for architecture school.” He just wants to make things at the highest level. So, after partnering with Nike, Sony’s PlayStation, McDonald’s, Dior and Fortnite, it wasn’t a shock to hear that he partnered with the Swiss luxury watchmaker Audemars Piguet to produce a small batch of the Royal Oak Perpetual Calendar. Afterall, he mentioned it on “Meltdown”
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