While travel used to be a means to escape life, new research from Booking.com reveals that travel is life in 2024 with over three quarters (78%) of Aussies stating they feel more alive than ever when on holiday. With a majority of Aussie travellers (66%) thinking they are the best version of themselves while on holiday, and 68 per cent wanting to be more like their holiday self in their day-to-day life back home, these trends reveal how Aussies will go about bottling those feel-good holiday vibes so they don’t get left on the doorstep when they arrive home. Booking.com’s annual Travel Predictions research, which gathers insights from more than 27,000 travellers across 33 countries and terr
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