The application of today’s advanced technology, including AI, has sparked a digital transformation in the sports industry, as data is deciphered and utilized in new and more meaningful ways. Comprehensive analytics, combined with evolving content consumption habits, have resulted in a new, immersive environment, as fans now expect more insightful and interconnected digital experiences. Sportradar is the official distributor of NBA data worldwide and has been working with the NBA exclusively since 2021 to drive fan engagement and support the commercial growth of the league with the development of next generation, value-added products and services. Through this partnership, Sportradar ha
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