Berkeley business owners uplift each other during Small Business Saturday The holiday shopping season has officially begun. Black Friday is followed by Small Business Saturday. It’s the 14th year of the event, a day when customers are encouraged to spend their money at local small businesses. BERKELEY, Calif. – The holiday shopping season has officially begun. Black Friday is followed by Small Business Saturday. It’s the 14th year of the event, a day when customers are encouraged to spend their money at local small businesses. College Avenue in Berkeley is lined with small businesses, each with its own story. “It’s almost a one-stop shop, you can get gift
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