The 2023 Macy’s Thanksgiving Day Parade brought in record viewership for the NBC network’s annual telecast. The parade was seen by 28.5 million viewers and earned a rating of 7.2 in the 18-49 age demographic, which is up six percent from the 2022 parade, according to The Hollywood Reporter. It was the highest rated entertainment program of the year, the outlet said. The parade this year included decorations, balloons and characters from Kung Fu Panda, Stuart the Minion and Uncle Dan. NBC Universal’s streaming service, Peacock, had a mascot that made its way down the parade path on a float. The company said thousands of volunteers bring the parade to life each year. “We’re a
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