RED Lobster has once again fallen foul of its own all-you-can-eat deals as the brand admits its bottomless shrimp offer has failed. The seafood chain announced in June that its Ultimate Endless Shrimp promotion would become a permanent fixture on its menu rather than a limited-time offer. GettyRed Lobster has admitted its failure with the popular Ultimate Endless Shrimp promotion blamed for a projected $20 million loss this year[/caption] GettyThe seafood chain previously made huge losses under a similar deal which saw its president fired[/caption] Red Lobster made the move in a bid to increase footfall which it certainly did, though to the company’s own detriment. Customers
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