Christmas came early for NBC: The network’s annual telecast of the Macy’s Thanksgiving Day Parade delivered the biggest ratings ever. The 97th annual parade was seen by 28.5 million viewers and earned a hefty 7.2 rating in the 18-49 age demo. Both numbers are up 6 percent from last year’s parade. It was also the highest-rated entertainment program of the year in both categories across all of broadcast and cable. The record is particularly impressive at a time when even major live events have witnessed ratings erosion in recent years. “We’re absolutely thrilled that a record number of people were able to enjoy the parade with their families and friends, and spend the day with us,
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