Why the NFL Is Using Thanksgiving to Expand Its Halftime Show Ambitions ...Middle East

The biggest entertainment program on TV isn’t NCIS, or Dancing with the Stars. It isn’t the Grammy Awards or Yellowstone, either. No, the biggest entertainment program airs right in between the first half and the second half of the Super Bowl: The Super Bowl Halftime Show. This year’s show, starring Rihanna, averaged 118.7 million viewers, per Nielsen. Now, the NFL is hoping to take some of that magic and bring it to its Thanksgiving Day lineup of games. The Detroit Lions-Green Bay Packers matchup on Fox will include Jack Harlow performing during halftime. The Dallas Cowboys-Washington Commanders game on CBS will feature Dolly Parton performing during halftime. And in primetime on

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