Descente unveils partnership with China national winter sports teams ...Middle East

Overview: Last week, premium athletic brand Descente orchestrated a spectacular press event at the General’s Mountain Ski Resort in Xinjiang’s Altay region – the origin of human skiing. The label announced its partnership with the Chinese National U-shaped Snowboard Team and the Chinese National Alpine Ski Team, unveiling the equipment tailored for the national teams at the event. Along with the collaboration, Descente dropped a dedicated National Team-inspired collection on November 17, available at designated stores nationwide, the brand’s WeChat Mini Program, and its Tmall flagship store. Meanwhile, boutique coffee brand Arabica has set up shop in Descente’s General’s Mountain store in Al

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