Along with all the Black Friday-Cyber Monday predictions (that are coming thick and fast), it’s easy to forget that the festive shopping season also continues beyond the BFCM period. Remember December? Photo: Pixabay The month that used to be key for festive season sales seems to have become an also-ran — for some shoppers at least — a new report from ESW shows. Some 64% of global shoppers will shop in November as Singles Day (11.11) and Black Friday (24.11) capture the majority of consumer spend with just 23% intending to purchase in December, the direct-to-consumer e-commerce company said. For its Global Voices Research it spoke to more than 18,000 consumers across 18 countries and fo
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