2023 Billboard Music Awards content garnered more than 293 million cross-platform views in its first 48 hours, dick clark productions announced Wednesday (Nov. 22). The show, making its debut in a digital format, was the No. 1 social program across all of TV and streaming on Sunday and jumped 47% in year-over-year social engagements. Billboard Music Awards content was distributed via BBMAs and Billboard social channels, as well as via Harmony, Penske Media’s proprietary livestreaming platform, which syndicated BBMAs programming across sites including Billboard, Variety, Deadline, The Hollywood Reporter, Rolling Stone,
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