The Standard International is about to introduce a new brand: The Standard X. It which embodies a fusion of avant-garde hospitality and the rich tapestry of local culture. This exciting new brand is poised to make its debut in Melbourne, Australia, in February 2024. The launch of The Standard X marks a return to the roots of The Standard brand, renowned for its role in shaping cultural landscapes and delivering unforgettable experiences in major cities such as New York, Miami, London, and Bangkok. Nestled in Melbourne’s dynamic Fitzroy neighborhood, The Standard X pays homage to the legacy of its predecessor, The Standard Hollywood, while infusing it with a contemporary twist. Twenty-five ye
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